About me

A Scholar and Practitioner.

My work spans multiple disciplines, industries, and cultures. I research female entrepreneurship, leadership, and sustainability at academic level — and I build real ventures. That combination gives my clients something rare: frameworks that are both intellectually rigorous and immediately actionable. Whether you are a professional woman reinventing her career, a graduate testing a first idea, or a mother rebuilding her professional identity — you get thinking tools that are proven, and guidance that is grounded in the real world of business.

A female entrepreneur.

I have built my own businesses — and I know exactly how hard that is. I faced deep-seated gender biases, a lack of role models, and a mindset that was quietly working against me long before I recognised it. The turning point came when I stopped pretending those obstacles weren't real and started doing the inner work to dismantle them.

That journey — from self-doubt to self-determination — is the foundation of everything I do with my clients. I don't just understand your path intellectually. I have walked it.

A Mompreneur.

I am also a mother who has navigated the very real tension between family and entrepreneurship — the guilt, the exhaustion, and the relentless pressure to choose one over the other. What changed everything for me was discovering that the conflict wasn't between two competing roles. It was between two parts of myself that had never been properly introduced.

When I stopped choosing and started integrating, both my life and my work became stronger. That is what I help my clients do too.